How We Test GEO Tools
Every score on GeoToolTester comes from a real hands-on test — a real account, the same test brands and an identical prompt set for every tool, run over at least two weeks. No score is published before the test is complete.
Our seven weighted criteria
| Criterion | Weight | What we check |
|---|---|---|
| Engine coverage | 20% | Which AI engines are tracked (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude), and in which countries/languages. |
| Tracking depth & data quality | 20% | Prompt-level tracking, visibility scoring, sentiment, citations — and how consistent the data stays over two weeks. |
| Actionability | 15% | Does the tool tell you what to change, or only show dashboards? |
| Value for money | 15% | Cost per tracked prompt, limits and fair use. |
| Usability & onboarding | 10% | Time to first insight, UI quality, learning curve. |
| Reporting & team features | 10% | Exports, white-label options, seats, API. |
| Support & development pace | 10% | Response time to a real support request, changelog frequency. |
Proof, not claims
Each review documents the test period, our setup and own screenshots. Tools are re-tested every six months or after major updates — the "last tested" date is shown on every review.
Independence
Some vendors pay us an affiliate commission when you subscribe through our links. Affiliate status never influences a score — it only affects which tools we test first. Tools without any affiliate program are tested with the same methodology and appear in the same ranking.